abstract musings

abstract (adj.): Considered apart from concrete existence: an abstract concept.
musings (n.): A product of contemplation; a thought.


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Wednesday, October 20, 2004

Firefox Ad Campaign

The Mozilla Foundation is planning a marketing campaign for the release of Firefox 1.0.

Let’s mark the launch of Firefox 1.0 with a community marketing campaign that will take the buzz around Firefox to the next level: the first-ever, full-page advertisement in a major daily newspaper created and paid for by the open source community.

There is also a story on eWeek:

The Mozilla Foundation is getting ready to take the browser wars to a new front: the advertising pages of The New York Times.

The open-source development group on Tuesday plans to launch an online campaign to raise money to fund the ad, along with other marketing initiatives for the November launch of its Firefox Web browser.

For more details, or to contribute see Spread Firefox.

UPDATE: In just one day the contribution campaign (see green sidebar) has exceeded the goal of 2500 names. Way to go!

UPDATE II: More media coverage fom CNET and ZDNet UK.